After announcing that they'd be shutting off their DRM servers and nuking their customers' music collections, Wal*Mart has changed their mind. Now they've told their customers that they'll be keeping these servers online indefinitely -- which means that they'll be paying forever for their mistaken kowtowing to the entertainment industry's DRM mania.All those companies (cough Amazon cough Apple cough) that say they're only doing DRM for now, until they can convince the stupid entertainment execs to ditch it, heed this lesson: you will spend the rest of your corporate life paying for this mistake, maintaining infrastructure whose sole purpose is to lock your customers into a technology restriction that no one really believes in. Welcome to the infinite cost of doing business with Hollywood.
Watching the guys selling DRM being hoist by their own petard, now that the world has moved on, is schadenfreude of the first order...
Posts
